Dreamlash

Learn How Dreamlash Artists Have Been Setting Themselves Apart as the Most Successful, Professional, and Talented Lash Artists in the Industry.

In this class you’ll learn:

• The 3 practical lash problems your clients hired you to solve so that you can make sure your solution to these problems are visible in every one of your marketing posts
• The 3 “personal” problems your clients have hired you to solve so that you can easily blow them away with connection-centered customer service and immediately inspire repeat customers
• The 3 Keys of the Dreamlash Customer promise to ensure your clients leave with lashes they are 100% in love with  every single time
• The 3 ways Dreamlash Artists are different so that customers can trust they will always be in the hands of a welcoming, consistent, service professional, causing them to come back time and time again.
• How to blend the 3 “Musts” of true lash artistry so you can wow your client with amazing results and stunning service every time
• Word-for-word script you can copy and paste on your website so you can expertly answer the 3 most common questions clients will ask
• Checklist of the 5 Marketing Steps You Can Take Immediately to Start Growing your Practice  Even on Day 1 of the course!
• The 6 Mindset Secrets of a Successful, Kind, and Professional Lash Artist (Without practicing these, you risk blending into the sea of resentful, overwhelmed, struggling lash technicians)
• How to avoid common training faux-pas during the certification course so that you make a good impression on your new community and easily create long-term referral relationships for your lash business and beyond
• How to advance into employment opportunities with Dreamlash and exactly how to qualify to be a Dreamlash Training Assistant, Educator, Featured Success Story, or be invited to fun business-building events like lash charities, etc.

BONUS: In order to make sure you’re fully set up to succeed while avoiding the common pitfalls of running a service-based business you will also receive the following training:

How to handle 3 Most common customer types professionally so you can have the happy, thriving lash studio you deserve including:

1. How to handle a kind and considerate client when she expresses dissatisfaction with her service (and her characteristics, what she’s thinking, do’s and don’t, and an email script of exactly what to say to deepen and support the relationship)
2. How to handle an aggressive, dishonest client when she expresses dissatisfaction with her service (and the warning signs these clients display so you can choose whether or not you want to accept her booking in the first place. You’ll also receive an email script of exactly what to say to stand in your power to prevent being bullied by this type)
3. How to handle a two-faced client who leaves happy but has a different story a few days (or months!) later and the exact pattern she runs to attempt to get money back from you when you no longer have the chance to correct her issue. (You’ll also receive an email script of exactly what to say to call out this bad behavior beautifully and gracefully).

“I completed the course today and I’m feeling so excited to get started. A special thank you to Angela May for putting on such an amazing workshop with such great assistants. I wish I could put them in my pocket and take them with me. Thank you!”

Tara Machiuk, Androssan, AB

If you’re tired of all the confusion around which supplies you need to get and which you don’t, rejoice! In this class you’ll learn all about the only tools you’ll ever need for eyelash extensions application, and discover tricks and shortcuts to apply lashes expertly.

In this class you’ll learn:

• Exactly what makes some eyelash extensions better than others
• 3 critical reasons to use regulated tools and supplies so that you don’t cause yourself extra headaches like lawsuits, health code fines, wasted money, and loss of repeat clients
• The importance of primer to solve the problem of poor adhesion, premature lash loss, a dull finished look, and unnecessary lash fragility
• The difference between a “bonding primer” and an “all-purpose” primer and how some primers damage natural lash extensions
• Exactly what makes a primer exceptional and what can go wrong with low quality primers
• Exactly how to use primer to prepare the natural lashes for maximum adhesion so you can be 100% confident that you applied it correctly
• Exactly how to store your primer including the shelf life so that you don’t risk using an expired or ineffective product
• The answer to the question “How is using adhesive correctly critical to an expert, long-lasting eyelash extensions application.
• The importance of adhesives that are made to bond porous materials (like natural eyelashes) to non-porous materials (like eyelash extensions) versus those that aren’t designed to create this unique chemical “lock”
• How to use adhesive to prevent biochemical microbial infections (and the risks of missing this important step)
• Exactly how to select the right adhesive to create the perfect environment for maximum lash adhesion, client comfort, and safety for each individual client and their unique requirements
• The answer to the question “What’s the difference between a high-quality laboratory-developed adhesive versus a mass-produced “fad” adhesive?
• How heat-resistant, water-resistant, and steam-resistant adhesives improves client satisfaction dramatically so that you can set yourself apart
• Exactly how long each adhesive must cure before your client can resume certain lifestyle activities like swimming, tanning, working out etc. (This information is critical because virtually ever client will ask you this question based on the adhesive you used)
• The #1 solution to reduce the chance of chemical burn by using adhesives that are vegan and naturally-derived.
• Exactly when to use a regular, extra-strength, or sensitive adhesive and how to determine when a client is ready to upgrade to a higher bond
• Exactly how to keep your adhesive at the perfect temperature throughout the lash application to maintain the proper consistency so that you are 100% confident that each lash is secure
• How to keep your adhesive surface clean and hygienic according national health standards
• Exactly how to store your adhesives including the shelf life, temperature, and lighting requirements so that you don’t risk using an expired or ineffective product
• How to use eyelash extensions remover to counteract the strongest adhesive bonds while dissolving them gently
• Exactly how to remove (not just soften) hardened adhesive that has been set for months so that clients who have received poor lash applications elsewhere will be thrilled to comfortably be free of the painful clumps of adhesive from her previous lash technician and ready for beautiful, comfortable, pain-free fringes.
• Exactly how to assess when to apply additional remover to the lashes (and how to determine when it just needs to set longer).
• The exact tools to use when you’re removing a full set of lashes versus removing lashes for small, fine corrections
• Exactly which tools to use to apply remover and prevent costly product absorption and/or drippage
• The exact tweezers to use for quick and masterful lash application
• The exact tweezers to use for quick and masterful lash isolation
• Our company secret on how to pick up lashes simply and easily so that you can increase your lashing speed without compromising on product quality
• The common drug store products to NEVER use on eyelash extensions (or instruct your client to use) that will cause a nightmare that will require a total removal and re-do of the lash application
• The #1 after-care product to prevent clients from losing lashes quicker than necessary so that they thank you for the expert recommendation (rather than giving up on eyelash extensions altogether).
• The uncommonly known low-cost gift to give to your client after their appointment so that they can keep their lashes separated and perfectly fanned, even a few weeks after their visit
• A common cause of irritation, lash loss, and clogged follicles (and how to prevent it)
• The exact tool to use to “open” your lash strips for easier pick-up so that you can place lashes quicker and more precisely (which doubles as a convenient way to organize your patterns saving you time and frustration)
• A simple trick to “lock” the lash extensions bond so that your customer can experience improved retention
• The right way to protect the eye area so that your client experiences maximum comfort, minimum irritation. (This must-have method includes a BONUS beauty treatment that softens fine lines around the eye area making the customer look like she had 8 hours of sleep)
• The #1 product you’ll use to prevent the eye protection setup from shifting and moving so that the client remains comfortable and happy during her “lash nap” (without the common pitfalls of the eye protection rising into the clients tear lines causing burning and discomfort)
• The exact solution to serving clients with sparse lashes, missing lashes, or lashes that have undergone chemotherapy so that you always have a full fringe of long, strong, natural lashes to work with
• Exactly what you must tell clients in order to enhance and add extra “oomph” to their eyelash extensions safely (without resorting to drug store mascaras that will cause premature lash loss and breakage)
• Exactly what you must tell your “heavy eye makeup” clients on how to clean their eye area safely (without resorting to preservative-laden, falsely labeled “oil-free” drugstore makeup removers that cause premature lash loss and break down of the adhesive bond)
• How to use lighting to enlarge your view of the lash area and reduce the focal length of your vision all while reducing eye strain so you can easily provide the maximum fullness and volume for your clients
• How to use lighting to create a bright and soft visual area (without causing painful glare on your clients) so that you can take the most perfect, gorgeous, instagram-ready before and after photos
• The #1 product that helps you impress your clients with care and professionalism so that there is no guesswork for them to keep their lashes beautiful for the longest time possible.
• How to eliminate uncertainty that clients feel when they have lash extensions applied for the first time
• The #1 product that will help you WOW your clients with thoughtfulness so that they can leave with the peace of mind that you’re committed to providing the lashes of their dreams professionally and safely

Bonuses:

• How to enhance green eyes
• How to enhance blue eyes
• How to enhance brown or hazel eyes
• How to add a “twinkle” to your clients lashes for parties, holidays, and special events
• Done-for-you beautifully designed size 5×7 chart you can display in your studio including 6 Curl Shapes, 10 lengths, and 8 thicknesses to help you showcase the results you can help your clients achieve.

Hi Angela! I very much enjoyed meeting you this past weekend and was extremely impressed with your business. I have often been disappointed in the level of dedication, professionalism and competition within the beauty industry. I feel 100% confident and privileged to call myself a Dreamlash Artist and would like to thank you for the extensive work you have done to make this possible for us. I left feeling extremely inspired!” 

–Shannon Sherston, Calgary AB

Hygiene and safety is paramount to your success as a Dreamlash Artist. Learn the exact ways to protect yourself and your clients so that you can create a glowing reputation that lasts a lifetime.

• 4 of the most common (but often ignored) health and safety hazards in the lash industry
• What you must never do when picking up lashes to guarantee a safe and seamless eyelash extensions application
• The 7 most serious dangers of unsanitary lash artists (and how to danger-proof your tools and work area)
• The #1 most common eye injury caused by unregulated products and poorly trained lash technicians that can cause surface damage or complete loss of vision. (And how to make sure you NEVER make this mistake)
• The 3 most common causes of chemical burn and how to prevent it so that you protect your reputation and your career
• The 5 symptoms of chemical burn caused by lash extensions and the exact instructions to give your clients so that they can quickly correct it while trusting you as an expert who cares about them
• How eye infections are caused and 3 easy ways to prevent them
• 3 questions to ask your client to assess whether they are at risk of being allergic to eyelash extensions application products (without wasting time and money on unnecessary patch tests)
• The 10 symptoms of an eye infection caused by lash extensions and the exact instructions to give your clients so they can quickly correct it while trusting you as an expert who cares about them
• The #1 way to significantly reduce the likelihood of the client developing an eye infection
• 5 Step hand washing procedure for lash artists defined by the national health code.
• 3 Step Emergency Procedure for lash artists defined by the national health code
• The EXACT infection control protocol for tools and implements including the 3-step cleaning guidelines and 9-step disinfecting guidelines.
• The EXACT infection control protocol for surfaces (stations, massage beds, loungers, chairs, etc.) including the 1-step cleaning guideline and 3-step disinfecting guidelines.

As a bonus for this class you’ll receive:

• Checklist of the 8 must-have tools to keep your lash studio safe and sanitary (and where to get them)
• Powerful word-for-word template you can post on your website or social media page to communicate your commitment to safety so that customers see you as a serious, committed professional. (Vs. the amateur mistake of tearing down the competition)
• 3 bonus health and safety Tips that will set you apart from poorly trained lash artists and help you shine as a true expert.
• Registered health and safety certificate number so you that you can begin taking clients right away without taking separate training from a health association ($1200 value).
• Bonus: Easy-to-Follow “Symptoms, Causes, and Treatments” Reference Chart so that you can quickly and easily identify exactly what issue the client is experiencing, what caused the issue, and exactly what to recommend to resolve it
• Compete Material Safety Data Sheet (MSDS) for adhesives so that you can have easy access to ingredients, first-aid measures, handling and storage, exposure controls, and disposal consideration without having to figure everything out on your own

Hi Angela, Thought I would give you the heads up. Alberta Health Services dropped by my studio late Friday afternoon. Wanted to check everything out. She was investigating me to see if I was a legitimate lash artist. She was floored at how I had already followed everything on her health and safety checklist. I’ll keep you posted if there are any updates.

-Deborah Perrin, Edmonton AB

Your clients want gorgeous lash extensions that last. In this class you’ll find the exclusive step-by-step application method that will WOW your clients and stump your competition. Most Dreamlash Artists make $150-$200 per set and take about an hour to complete.

Part 1: Applying the Perfect Set of Lashes Every Time

• 12 Steps to the “Perfect Station Setup” so that you can experience maximum efficiency while making an excellent client impression from the start
• 3 mistakes new lash artists make before the lash application even begins and how to avoid them
• The exact method for applying lashes precisely and perfectly every single time
• Setting up the client in the optimum position so that you can work comfortably, thereby preventing back pain and burnout so that you can have a long career as a lash artist
• Exactly how to fan out the client’s natural lashes prior to the procedure so that you can apply as many lash extensions as possible
• How to remove any cosmetic or make-up buildup from the natural lashes so that you create a barrier-free bond without inadvertently compromising the retention of the lash extensions
• Exactly how to apply collagen under-eye patches so that the client is comfortable and protected without unnecessary irritation
• Exactly how to protect the bottom lashes to prevent them getting caught in the adhesive so they don’t “stick” the eye shut during the application without causing the client pain or discomfort
• Exactly how much adhesive to “drop” at a time so that the product remains at the proper temperature and consistency while ensuring you’re not wasting excess glue (and money!)
• The well-kept Dreamlash secret “dipping” method that ensure you use the juiciest, most effective “beads” of adhesive so that you can increase the retention of the entire lash application
• 2 “Lash-Pick-Up” methods to ensure that each lash extension is perfectly placed in your tweezers so that you can precisely place each lash without causing repetitive motion injury in your hands
• The exact percentage of the lash extension you need to coat with the adhesive so that you can complete a clean, separated application without creating painful “clumps” against the eyelid
• The exact method of applying the eyelash extension to the natural lash so that you can provide a smooth and seamless application for each and every lash
• The exact amount of time to hold the eyelash extension in place in order to make sure the adhesive is set so that you’re not releasing it too early causing the extensions to shift crookedly
• The Dreamlash secret of how to remove excess adhesive from each eyelash extension so that you don’t end up with a clumpy, painful lash extensions #fail like you see from many poorly trained lash artists
• The one trick you can use while placing every lash to avoid sticking the lashes down to the pad so that the client can comfortably open her eyes after the procedure without pain or follicle damage
• A simple foolproof method that will help you create full and thick lashes from corner to corner

Part 2: Providing the Perfect Fills

Don’t say we didn’t warn you  eyelash extensions are addictive and if a client has a good experience they will come back again and again. Fills are a must-have service for any lash artist to provide so they can keep their clients for life. Most Dreamlash Artists earn $50-$75 per fill and they take 45 minutes to 1 hour to complete.

• The three questions you MUST ask before performing a fill so that the client leaves with exactly what she wants and sees you as an expert who cares about making sure she always leaves with the lashes of her dreams
• How to recognize which lash extensions to remove so that you don’t cause twisting, pulling, sagging, or follicle damage to the natural lashes

Bonus: Easy-to-Reference Instruction Sheet on the 10 Steps to the Perfect Dreamlash Fill with a complete photo tutorial

Part 3: Safe and Comfortable Removals

Some clients just wanted lashes for a special occasion. Some clients need a removal because they went to a poorly trained lash artist and are now left with painful clumps that are irritating their eyelids. Either way, mastering removals is a must for any lash artist who wants to grow her business and provide clients with this valuable service. Most Dreamlash Artists make $65 per removal and they take 30-45 minutes to complete.

• How to prep your station for a removal (and the 6 tools you’ll need)
• How to assure your client’s eyes stay completely protected during the removal so that their eye health or comfort is not jeopardized
• How to prepare your remover so that it gives you the best possible result
• Exactly how much remover to place on your brush (Too much can cause dripping the product on the skin and too little will not be effective)
• The 2-Brush Method to properly apply remover to the lashes so that they are fully coated without excess
• Exactly how remove the lash extensions from the natural lashes “like butter” without pulling, tugging, or causing painful follicle damage
• Exactly how to remove the solution residue from the natural lashes so that client doesn’t experience any itching or burning after the removal
• The exact instructions you must give your client immediately if she notices any discomfort so that you can make the experience as comfortable and professional as possible

I am overwhelmed by the response I have gotten and have actually had to turn a few clients away as at this time…my spots are limited! I have ran into a few clients that had seen someone else, and was horrified to see how brutal they were! I actually removed a set that came of in clumps of 10!! It certainly made me grateful that I had received the training I did from Dreamlash!

-Stacy Sorensen, Calgary AB

Why do Dreamlash Artists have more successful businesses than any other Lash Artists? The magic is in the consultation process. By using the Dreamlash consultation method, clients will be eager to upgrade their lashes which means better results for them and more profit for you.

In this class you’ll learn:

• 5 crucial mistakes lash artists make with consultations costing them time, money, and credibility
• Exactly how to complete a highly effective consultation (and it’s not the amateur mistake of simply handing them a form and asking them to fill it out)
• How to gracefully ensure each client comprehends the entire lash extensions experience properly so that you can guide them through anything they still have questions about.
• How to make sure you have accurate client records so that you can provide a consistent service that gains your clients’ trust so that they keep coming back.
• How to legally protect yourself from any liability that may arise as a result of the natural risks of any beauty service
• A simple easy-to-follow checklist on how to deliver an expert client consultation with confidence
• Word-for-word script to use after the consultation process that will increase the amount of customers eager to choose your most premium offer
• Understanding the 4 purposes of the client consultation so that you can use this invaluable business tool in the most effective way
• The #1 Amateur mistake that most people make when delivering a consultation so that you can stand out as a thousand steps ahead of the competition just by doing this one thing properly
• Checklist of the 6 Mistakes Lash Artists make with the Client Consultation Process (and how to prevent them).
• Checklist of the 6 Steps to Delivering a Client Consultation like a True Professional so that you can WOW your clients with thoughtfulness and professionalism within a few minutes of meeting them

Bonus Script: Word-for-Word script of exactly what to say on the phone or via social media to stop discount requests dead in their tracks and get their booking 90% of the time

It’s time for you to test your new skills. Welcome to your first opportunity to follow everything you learned to create a beautiful, seamless Dreamlash application.

In Class 6 you’ll

• Master setting up your station so that you’re fully ready to apply lashes with ease
• Master following the Hygiene and Safety protocol so that you’re set up for success from the start
• Master completing a full consultation so that you create a connection with your client and understand exactly what they want to achieve
• Master determining the client’s eye shape, size, and setting so that you can expertly recommend the perfect, most flattering look
• Master applying a full set of eyelash extensions from start to finish. You’ll be supervised by a highly skilled and attentive educator so that you’re 100% confident in each and every lash
• Receive instant feedback and correction from your educator so that you eliminate any confusion or frustration
• Receive a full set of eyelash extensions and experience the Dreamlash Method first hand

I just wanted to let you know how impressed I was with the Pro Lash Course this weekend. My educator was personable, approachable, and so incredibly skilled. I have endured hours of professional development where I feel no real progression from the start of the day to the end. I found every minute of this course beneficial. I don’t know how anyone could feel comfortable or qualified to do lashes with anything short of this course. Thanks so much for the opportunity and please pass on my appreciation for all of the time and professionalism.

-Mary Helen Teskey, Milton, ON

Now you’re ready for the big leagues where you’ll master techniques for flawless patterning that will blow your clients minds. Customization is the #1 thing you must master to stand out as a sought-after lash artist.

• How to make small eyes appear larger
• How to prevent making large eyes look even larger
• Exactly how to cascade sizes to avoid the amateur “stair-step” look
• How to determine the maximum length of lash extensions the client can handle without damaging their natural lashes (or causing an unappealing “spidery” look)
• How to use visual length theory to make the lash extensions look fuller than they actually are
• The 3 most common lash thicknesses that are suitable for practically every client
• Exactly how to determine whether the client has wide-set, close-set, or even-set eyes so that you can give them the best possible recommendation for lashes they are 100% in love with
• The best way to enhance wide set eyes
• The best way to enhance close-set eyes
• The best way to enhance even-set eyes
• How to complete a full pattern while avoiding the amateur mistake of stopping short in the inner corners due to hand placement confusion
• Understanding the natural lash growth and shedding cycle so that you can work with it to help client’s lashes last as long as possible
• The three lash growth phases and which ones are the BEST for applying lashes to (and which ones are completely pointless to attempt applying lashes to)

As a bonus for Class #5 you’ll receive:

• A Checklist of the 6 Patterning Mistakes Every Lash Artist Needs to Avoid
• Beautifully designed chart of how to recognize how the 3 most common eye shapes and how to identify if they are wide-set, close-set, and even-set.

PLUS! You’ll hit the ground running with these 29 Done-For-You Easy-to Follow Patterns including:

• Are Those Real?- Short
• Are Those Real? – Medium
• Are Those Real? – Long

• Au Natural – Short
• Au Natural – Medium
• Au Natural – Long

• Bambi – Short
• Bambi – Medium
• Bambi – Long

• Centre Stage – Short
• Centre Stage – Medium
• Centre Stage – Long

• Got It – Short
• Got It – Medium
• Got It – Long

• Whispie Me Away – Short
• Whispie Me Away – Medium
• Whispie Me Away – Long

• Lashfully Yours – Short
• Lashfully Yours – Medium
• Lashfully Yours – Long

And you’ll also receive these 8 additional patterns for the looks that are in demand this year:

• Open Eye
• Kitten
• Cat Eye
• Baby Doll
• Natural
• Squirrel
• Kim-K
• Feathered

Thank you for the well-rounded course you offer as well as the very experienced instructors you employ with your company. My instructors were personable, loyal to the company, and excellent lash artists. They were incredibly positive and really pushed us to try our hardest. I was so impressed with the overall optimistic attitude and impressive array of knowledge. I have learned more than just the eyelash extensions technique and I’m ready to make a name for myself in the industry. I am so grateful that instead of choosing a less expensive course elsewhere that I chose this high-end complete course with Dreamlash. Thanks again for the incredibly integrity and passion that your company portrayed during the entire process.”

-Sage Bennett, Campbell River, BC

Now it’s time to get booked solid! Learn our top-secret techniques for booking your first clients, how to run a successful grand opening, and social media secrets that will have clients begging for an appointment with you.

• Why comparing and considering the pricing of low-priced, low-quality lash artists is the recipe for failure and how to set yourself apart in the right, proven way
• The one amateur mistake many new lash artists include in their marketing posts that will interfere with the perception of you as a luxury service provider
• How to be seen as a REAL person so that clients feel a connection with you and feel motivated to book
• The most expensive mistake many lash artists make with marketing and what to do instead
• The most common self-sabotaging mindset that prevents you from moving forward with your marketing regularly and consistently
• Exactly how many lash options you should offer so that clients feel they excited to pick the best option for them without causing them “overwhelm paralysis”
• The answer to the question “Should I require a deposit or credit card number before booking?” so that you continue to increase bookings and connections in the most professional way possible
• Exactly how to price your lash extensions services when you first launch so that you attract the right clients
• Exactly how to price your fills so that you remain profitable and sustainable
• Exactly when to raise your prices (and by how much) so that your rates are on point with your skill level and you continue to attract clients who appreciate you
• Exactly what to write on your website or social media page when you raise your prices so that clients see your value without challenging you
• The SIZZLING HOT 5-step grand opening announcement that can help you get your first 30 clients without paying a dime for advertising within 30 days of your course
• Word-for-Word Social Media/Email Script for your grand opening announcement so that you can hit the ground running with new bookings right away
• Done-for you email template to send to every new client that will drastically reduce no-shows and cancellations while gracefully creating a long-term connection between you and your client
• The importance of choosing a meaningful business name that is easily identifiable in the market
• How to Register Your Business Name so that you’re ready to hit the ground running as a legal entity
• How to choose between and Incorporation or Sole Proprietorship (and the benefits and drawbacks to each) so that you make an informed decision
• The different types of insurance available so that you’re protected from claims arising from unscrupulous customers or accidental negligence
• The 2 Simple ways to place your product orders so that you always have the right amount of inventory on hand to serve your customers

OMG…I am having a freak out…lol! After posting my grand opening message I had a huge response. Within 1 hour I have 20 people booked and ready to go. I will be lashing 5-6 nights a week. I may have to quit my day job!

-Jessica D, Vermillion AB

BONUS #1 – In-class Grading and Certification:

Your will be graded for your Official Dreamlash Certification in-class. As long as you achieve 80% or higher, you will walk out with your beautifully designed certificate in-hand. If, for any reason you don’t achieve 80%, you can re-submit photos after class in order to earn your certificate.

BONUS #2: “Certified Dreamlash Artist” Digital Badge

24 hours after your class ends, you will be emailed your digitial certification badge that you can use on your website, social media pages, and business cards. This beautifully designed badge will show off your new credentials in a way that impresses clients and helps them see you as a true expert.

BONUS #3: Private “Dreamlash Artists Only” Facebook Support Group

Upon completing your registration, you will immediately be surrounded by a circle of big-hearted, inspiring women who are changing the stereotypes of the beauty industry in a connection-centered, supportive way. The best part is that many of our students become much more than business colleagues and end up as personal friends. We all hold each other accountable to growth and expansion, and send each other clients when our life demands can’t handle our current workload.