Eyelash Extensions Academy
How you handle customer care has a dramatic impact on your income.
Being booked solid, appreciated for your skills, and having a fulfilling career are ideals shared by most Dreamlash Artists. And although these accomplishments come with their share of challenges, many lash artists seem surprised when they inevitably appear.
As a Lash Artist you’re going to have many opportunities to discover “what you’re really made of” when it comes to being a professional in situations that can be testing.
Sometimes the solutions will be obvious. Other times, you’ll need to dig deep to do the right thing. But one of the most important things in your Lash Artist toolkit is your willingness to own your part of everything that happens in your business.
Every connection-centered, heart-based lash artist finds themselves in surprising situations that confirm their fears, reflect their habits, and shine a light on the places where they haven’t taken responsibility.
Nothing will derail your business faster than carrying the attitude that clients should be punished. Yes, there will be lates, no-shows, payment issues, and complaints. This comes with the territory of being in business. But ultimately, it’s YOUR responsibility to master handling these very predictable issues in a way that leaves a positive impression.
I strongly believe in this phrase: “When you dig a pit for someone else, it’s you who falls in.” The next time you try to send a punishing text to that client who didn’t show up to her last appointment, remember this. Stop and take a few moments to consider how your systems and communication may be contributing to making this happen in your business over and over. The next step is making a choice to handle this gracefully- one that positions you as a leader and a person who wants to grow their business.
There’s no doubt about it – when things go wrong with a clients’ lashes there’s no way to tell if it was your fault or theirs. Trying to untangle a web of reasons why the client has a few crooked lashes after 24 hours is the wrong way to handle this.
While it may be tempting to point fingers, the right way to handle this is to:
a) Have a set price for touch-ups on your lash menu ahead of time
b) Let clients know that touch-ups are a common part of wearing lash extensions
c) When the client contacts you with a concern, simply say (without defence)
“I’m so sorry to hear you’re having this problem and I’m happy to correct it!
If you want it fixed before your next fill, here’s the link to book your touch-up.”
Rather than blaming the client or making it your fault, simply practice feeling empathy every time something goes wrong.
Lash Artists, you MUST follow up with your clients regularly. I recommend following up every 3 months with clients who haven’t returned.
When you fail to follow up, you’re leaving valuable connections on the table. And connections equal business growth and a greater income for you and your family.
Keep exemplary client records and send your “missing” clients a special offer if they haven’t returned in three months. This can be anything from a promo priced lash application, a free sealant or mascara with their booking, or a coupon for a free fill. (I provide the opportunity to receive these exact plug-and-play email templates here)
Whether you’re a new lash artist or have been in business for a few years, learning how to masterfully negotiate these client situations will immediately set you apart.
When a difficult moment arises, acknowledge your responsibility, and empathetically take action on the the solution.
It won’t be long before you’re handling every situation with the grace and ease that comes with being a fulfilled and happy lash artist!
Premature Lash Loss and Retention issues are the #1 thing that frustrates Lash Artists the most.
The #1 thing to remember is that it’s not necessarily your fault.
If you’re following your training and using the Dreamlash Method, you’ll notice that for every 10 clients with great eyelash extensions retention, 1 will experience rapid lash loss and will look to you for the solution.
How do you get to the bottom of this? Here’s 7 tips to help you unravel the mystery:
1. Compliance Check
Are you following every Dreamlash procedure? Setting up your station with the proper tools, storing your chemicals appropriately, shaking them before every use, and keeping them up to date are key components. If any steps are missed, the entire system will be less effective.
2. Product Quality Check
If 10 out of 10 clients are experiencing rapid lash loss within 24 hours, something may be going wrong on your end. Make sure all your products are fresh. Although it can be frustrating to dispose of your adhesive when it’s not completely empty, remember it has a 3-month life once it’s been opened. You’ll find that investing in a new Quickie Adhesive every 3 months will drastically improve your retention rate.
3. Client Sleep Check
If it was the, “I woke up and had lashes all over my pillow!” spiel, this means the extensions are rubbing off onto their pillowcase/sheets while moving around in the night. These are the clients who also have no outer corner lashes when they come back in to see you. To resolve this issue, simply recommend that they purchase a tencel, bamboo or silk pillowcase. The fabrics will prevent lashes from catching in the fibres, resulting in a fabulash sleep!
4. Lash Cycle Check
If your client noticed the most loss throughout the span of a week or two, she may just be having a little blip in her natural lash growth cycle. A healthy natural lash takes 60-90 days to grow from root to tip, and we have 3 phases of growth; anagen, catagen and telogen lashes. Every few months clients may notice their lashes fall out faster. Hormone fluctuations, changes to their diet, medications can all influence how the lash cycle flows.
5. Setting Guidelines Check
Are you delivering your consultations the way you were trained in class? This gives clients ample opportunity to ask questions and undo some of the myths about lash extensions being totally “low maintenance.” Investing this time for consultations, and providing Dreamlash After-Care cards will pay back in spades to get clients to keep coming back. Which leads me to…
6. Client Knowledge Check
Pop quiz! No, seriously, it’s time to test your client about their after-care knowledge. Although they may have worn that waterproof mascara one time, it could very well be the culprit. Ask your client if they’ve been using anything out of the ordinary (any products with oils, glycols, or waxes will cause retention issues). If you can pinpoint the product potentially causing the issue, have your client refrain from using it if possible while getting lash extensions.
7. Environment Check
Keep your studio space at a temperature between 20-24 degrees Celsius, and a humidity range of 40%+. Having a steady temperature and humidity will keep your adhesive fresher longer, you and your client comfortable, and will be the optimal climate for the fastest application.
IN CONCLUSION: You as the Lash Artist is only responsible for your part of it. Offer for the client to come in for more frequent fills, get to the bottom of what may be causing the shedding and inform them of this, and be honest with your client. If they want to continue getting their lashes done, they will find a way to make that happen – and they will invest the time in caring for them.
If they want to keep wearing their waterproof mascara on top of their luscious lashes, then it’s important they know the risks as they assume the responsibility of being a ‘lash parent’ once they sign the consultation agreement. They will be thrilled to know you carry a mascara that’s safe for lash extensions.
Our role at Dreamlash is not only to educate you to become a Lash Artist but also to continue that training in terms of helping you move forward in your journey as a successful Dreamlash Artist.
Today, I’d like to share some valuable information to help you along the way.
“THOSE WHO SAY ARE MANY. THOSE WHO DO ARE FEW. WHICH ONE ARE YOU?”
Business Tip:
If you say you want to do lashes, then get trained and do lashes.
You can talk about it and stay where you are, or do it and make money from it.
I just want to share some math with you. So it’s important, for your life, that you don’t get distracted here.
If you do 4 sets of lashes per week at $150 per set, you’re making $2400 per month.
But here’s the interesting part though. Why would you only do 4 sets per week?
The reason you get your lash training is to become confident in the Dreamlash method, and then just use it over and over. So if you started doing 8 sets per week, look what happens to the numbers. You’re now making $4800 per month.
This is exactly how I started my lash business. I asked myself these questions:
1) What’s the investment?
2) What’s the potential return on my investment?
3) What will I lose if I DON’T do this?
You’re on this page because you’re passionate about beauty. And some of you already know that working from home as a lash artist is one of the best ways to make money, and some of you have just learned that a minute ago by reading this post.
And my question is, will you actually get trained? And if the answer to that is yes, that’s awesome. And will you have all the tools, methods, marketing tricks, support, and skill set to build a profitable lash business?
You don’t need to have a fancy lash bar. Our most successful lash artists work from home or have a boutique studio.
You don’t always need a prior background in beauty.
You don’t need to use expensive marketing tactics like fancy branding and paid advertising.
And you certainly don’t need to compete with low-priced lash technicians who cut corners just to make a buck. They serve a totally different clientele than you deserve.
When I first decided to get lash training, I only planned to do 2-3 sets per week, part-time, for some extra income. But the industry has been growing so rapidly that I turned it into a full-time career. To this day, eyelash extensions are the only beauty service on an incline. (According to Nielson Statistics)
So here’s what I can tell you. Stop talking and start taking action. Even if it’s not lashes, whatever your dream is, you must take action on it. You will never be “ready.”
I didn’t start out being good at lashes, I GOT good at lashes. So I am not special, or different than you. I was a single mom working at Starbucks and I just said “If I’m not getting the promotion I was promised, I have to find a way to increase my income so I can take care of my son.” And back then there were only 3 or 4 lash training companies so I traveled…..far…..to get my training. And I would do the same today – to get the best training and support that fits my goals. And in that moment, I went from someone who just talks about her dreams, to someone who achieves them. And I want that for you, too.
For those of you who are ready to stop talking and start achieving, click here.
-Angela May
Eyelash extensions are to beauty what sliced bread is to baking – the best invention ever! But with any game-changing beauty treatment, there are certain safety measures and precautions that both the lash wearer and the lash artist should keep in mind when deciding to undergo a lash extensions session.
When applied properly, beautiful lash extensions will have a natural looking appearance as though they grew out from your own eyelids, all full and fabulous! Conversely, improperly applied lash extensions can look unnatural and unflattering, and could possibly open a pandora’s box of problems ranging from slight irritation to serious chemical burns and even vision impairment!
Now we’re not trying to scare you away from this awesome beauty enhancement, but instead trying to help you make an informed decision when looking to get lash extensions. By following these simple tips, you can avoid an unfortunate lash extensions disaster, and be on your way to fabu-lashes.
Choose your lash artist wisely
You are essentially having tiny hairs, whether real or synthetic, individually adhered to your own natural lashes; and that’s a very intricate job requiring specialized training. So your first concern should be choosing a highly skilled lash artist with the best eyelash extensions training in proper safety measures and techniques.
Lash artists trained by Dreamlash Academy have the best eyelash extensions certification and are highly equipped to deliver the lashes of your dreams. They are trained to use the correct materials, tools and techniques to deliver your best lash extensions experience, all while taking care to protect your eyes, natural lashes and the sensitive skin around that area during the application process.
With a steady and flawless technique, Dreamlash artists deliver a seamless application of lash extensions that will have people wondering, “Maybe she’s born with it?” Ultimately, the Dreamlash Academy certification is the best testimonial of a lash artist’s competence. With that certification in tow, you can be assured that you’re in good hands and feel confident that your lash extensions will look fantastic and be long-lasting.
Use only the best eyelash adhesive
Aside from the lash extensions themselves, the eyelash extensions adhesive is the most important material in lash extensions application. Before you even get into the lash artist’s chair, ensure that he or she uses only the safest and most effective eyelash extensions adhesive available. When paired with Dreamlash primer, the Dreamlash Quickie Adhesive is most effective at keeping your lash extensions intact, as it is heat-resistant, water-resistant and steam-resistant. This means your fabulous faux lashes will remain full and lustrous through most daily activities.
Furthermore, this semi-permanent eyelash extensions glue will not damage your natural lashes. It is hypoallergenic and formaldehyde-free, and also has anti-microbial properties to help minimize the possibility of bacterial infections.
Though there may be “cheaper” formulations on the market, in the long run it will cost you far more money to fix any problems that arose because of ineffective and unsafe lash glue. So stick with the Dreamlash formulation and you are sure to have a fantastic lash extensions experience.
Ultimately, responsibility lies with both the lash wearer and lash artist to ensure that the lash extensions are as perfect as possible, without exposing the wearer to any adverse effects. The lash client should ensure that her technician is Dreamlash certified and uses only the best quality materials provided by Dreamlash Academy. Likewise, the onus is on the lash artist to keep their lash training up-to-date and regularly refresh their technique and lash extensions kit with knowledge and supplies from Dreamlash Academy.
Tesi Johnson is a beauty blogger for Dreamlash Academy, an unrepentant beauty addict, and lover of all things fuzzy. She loves writing about the things that truly matter in life, including (but not limited to) makeup, fashion and food.
Eyelash extensions can change your life, there’s no doubt. Imagine never having to deal with raccoon eyes again. Or being able to ditch all of your clumpy mascaras for good. You’ll wake up every morning looking effortlessly sexy, and your confidence levels will soar to all-time highs.
But in order to reap the amazing benefits that extensions have to offer, you need to make sure that they’re properly applied by a pro with eyelash extensions training. Which means doing your research—and who has the time?
We do! Bookmark this page now, because we’re about to give you a lesson in Eyelash Extensions 101, courtesy of the experts at the Dreamlash Academy. Read on to find out everything you need to know to get the fullest, most fabulous eyelashes of your life—and never bother with under-eye smears or smudges again!
Where do I go to get eyelash extensions?
The easiest way to find a qualified professional near you is to use Dreamlash Academy’s Find a Lash Artist feature. Always check the salon’s credentials before booking your service, and make sure you see a pro who has eyelash extensions certification. A well-trained lash artist will have a detailed consultation with you prior to the procedure, in which your unique facial features—as well as your eye shape and size—will be taken into account. These consultations should take about 15 minutes and will ensure that you get the most personalized results possible.
What are eyelash extensions made of?
Two of the most popular types of eyelash extensions are synthetic mink and silk. Synthetic mink lashes closely mimic human hair, have a natural feel, and provide a subtler look. Silk lashes are shinier, stiffer, and a bit more dramatic. All extensions come in different lengths, thicknesses, and curl levels. During your consultation, your lash artist will help you determine which type works best for you.
How are extensions applied?
Using a formaldehyde-free, medical-grade adhesive, a lash artist will apply a single faux eyelash (or sometimes two if you’re going for a really bold look) to each of your natural eyelashes. It usually takes one to two hours to apply a new set; your eyes will be closed the entire time. The process should not feel painful—if you do experience discomfort, speak up right away. A well-trained expert will be able to deal with potential issues, such as allergic reactions.
How much does it cost to get eyelash extensions?
On average, it costs about $150 for application by a junior lash artist, and $350 for application by an advanced lash artist. That might sound pricy, but you really don’t want to dig for deep discounts when it comes to a procedure like this. Your eyes are important, after all! Be wary of salons that charge less—cheap services can result in shoddy, uneven application, and may cause damage to your real eyelashes.
How long will my extensions last?
Eyelash extensions shed with your natural lashes, which typically occurs every 45 to 60 days. For best results, you should visit your lash artist for touch-ups (also called fills) every four to five weeks, when your original extensions are still attached.
How do I care for my eyelash extensions?
In order to get the maximum benefit, it’s key that you take proper care of your eyelash extensions after they are applied. A well-trained lash artist who has taken the proper eyelash extensions courses should go over all of the dos and don’ts with you. But here are some basic rules to keep on-hand.
And there you have it—everything you need to know to get life-changing lashes that are safe and beautiful. So what are you waiting for? Find a professional near you and book a consultation now. We’re sure that you’ll become an eyelash extension addict before you know it—and the envy of all of your friends!
Susan is the official Beauty Blogger for Dreamlash Academy. After working as an editor for seven years at magazines such as Redbook and Lucky, Susan made the leap into the world of online writing and production in 2011. She’s written for sites such as Luckymag.com, Meetsobsession.com and HuffingtonPost.com, and is the editor-at-large for TueNight.com. Susan lives in Brooklyn, NY.
Eyelash extensions are an exquisite alternative for women who dream of fuller and thicker eyelashes. Although eyelash extensions are a financial investment, you won’t regret indulging in a lifetime of doe-eyed beauty. There are many women out there who experiment with natural treatments to enhance their eyelashes, but those those who want instant gratification know that nothing compares to a full set of eyelash extensions customized to their individual look.
Keep on reading to find out some of the little-known truths about this indulgent beauty service:
Not many women are aware of the fact that eyelash extensions come in a variety of shapes and sizes. In fact, many improperly trained eyelash extensions technicians only use one size! On the contrary there are also eyelash technicians who use too many shapes and sizes, causing the lashes to look overdone – or fake. Eyelash extensions that are customized according to your natural eye shape and length of lashes will ensure they are beautiful and virtually undetectable.
Also, the best technicians only use shapes, sizes, and curl levels that will look ravishing for work or play. Avoid technicians who use lashes that are too heavy, or lashes that are curled to tightly, or lashes that are shaped unnaturally- as those will cause damage to your natural lashes.
If you have thin or unnoticeable bottom lashes, don’t fret! You can enhance your bottom lashes by asking your technician to apply Dreamlash Dip Semi-Permanent Mascara. Avoid eyelash extensions on the bottom lashes, since your natural bottom lashes are too delicate to hold extensions safely. A combination of upper eyelash extensions and bottom Dreamlash Dip will enhance the look of your eyes for an enviable doll-eyed effect.
Although many uneducated lash artists claim that you can use any old mascara on your eyelash extensions, this can cause premature lash loss and damage to your natural lashes. The oil content is too high which will cause the chemical balance of the lash adhesive to break down. Be sure the mascara you use is purchased from a Certified Lash Artist. Check the packaging to make sure it’s specialized for eyelash extensions.
So, for the perfect set of customized eyelash extensions and semi-permanent mascara, choose a Lash Artist from Dreamlash Academy. The company provides eyelash extensions training courses for beginners and masters alike. Such as classes in Calgary, Calgary, Winnipeg, Vancouver, Toronto, Edmonton, Chicago, Boston, Los Angeles, Las Vegas, Moncton, Manhattan, Fargo, Minneapolis, Seattle, Portland, Miami, Raleigh.
You’ll also find products designed to protect your beloved eyelash extensions such as Dreamlash Seal & Shine Coating sealant, specialized mascaras, adhesives, and more.
The key to finding the perfect eyelash extensions for you is in finding the right eyelash artist.
By choosing an experienced Dreamlash Technician from our Artist Directory, you can rest assured your eyes will be in good hands!
Dreamlash Application by Lux Lash Lounge, Calgary
Why choose a Dreamlash Extension Artist?
Our Artist Directory only consists of those who have met our qualifications:
Dreamlash Volume Application by Sydney’s Lashes, Calgary
Choosing a Lash Artist from our Directory ensures you’re not booking in with just anybody, you’re getting the creme de la creme!
What can you expect from your Dreamlash experience?
To find a Dreamlash Artist, simply input your search information and the directory will determine ones nearest you. Don’t see a Dreamlash Artist in your area? New technicians are being added all the time, so do check back often if you don’t see one close to you. Or if you’re interested in joining our growing team, apply to become one yourself!
Please note: Many of our artists are booked solid and not accepting new clients, so if there’s an availability don’t hesitate to make an appointment right away.
Here’s to the lashes of your dreams!
Listen up Lovely Ladies! As much as cookie cutters are great for…well…cookies, one of my biggest pet peeves is Lash Artists who do the same look for every client. Think about it, do you really want to be sat in a lash chair, and get the same size lashes the stylist used on everyone else that day? Didn’t think so.
Your Dreamlash Artist looks for the following characteristics : Your eye shape, Your eye size, The distance between your eyes, and the distance between your lid and brow. Their goal with each and every client is to choose the best length, thickness, and patterning for your eyes. Not to get you in and out of the chair as quickly as possible. They even do a complete consultation with you before your initial appointment to make sure you leave with the lashes of your dreams. Never, ever allow a lash technician do apply lashes to your beautiful peepers until you’re certain she has taken all these characteristics into account.
An example of patterning from the Dreamlash Epic Volume Certification Course
Dreamlash Artists go through an intense part of their training where they learn how to do expert Client Consultations and Lash Patterning. It’s a 5-part method developed by the Company Founder Angela May so she could determine the perfect look for her clients eyes, so they continue to visit again and again.
For this reason, your best bet is to visit a Dreamlash Artist and let her handle the customization from start to finish. She will determine the best length, curl level, thickness, and pattern that will fit perfectly with your look. She will even tell you in detail how to take care of them at home, and give you an After-Care sheet so beautiful, that you don’t have to hide it in your bathroom! Then, book your monthly fill appointments so you keep your lashes beautiful. It’s high maintenance in order to be low maintenance, but lashes will change your life, we promise!
Have you visited a Dreamlash Artist? Tell us about your consultation experience in the comments:
